In 1983, shortly after Alex Goldis was laid off from his role as a product engineer, he and his wife Cheryl founded Alexander Associates, Inc. a small rep firm in Metro Detroit, Michigan. While working as an engineer in the industry, Alex had sales people call on him – some with technical expertise and others without. He quickly recognized the value in combining the disciplines of engineering and sales, and created a business model to reward that unique combination of talents.
In the early years Alex focused his efforts on prototype development to generate quick revenue and prove success. Since then he has led AAI on a strategic path towards tight tolerance, high volume transportation products. Alex navigated the agency through the Great Recession of 2009 and AAI has been growing steadily in the years since.
Now, the AAI team boasts five highly-technical sales engineers and a detail-oriented support staff to ensure their partners receive the best service. Alexander Associates, Inc. is committed to excellence and has business relationships spanning over 30 years as testament to the agency mission of forward thinking and high quality.
Looking ahead, Jason Goldis, who joined the team in 2011, will guide the future of the AAI as he steps into a leadership role.
president & sales engineer
Alex came to the USA from the former Soviet Union in 1978 armed with a Bachelors and Masters in Mechanical Engineering from Moscow Institute of Technology. He worked his way into a product engineering job designing disc drives, and then eventually founded AAI in 1983 along with Cheryl. Alex is proud of the team members he has assembled at AAI, and of the past accomplishments of the Agency on behalf of its loyal Principals and Customers.
Alex enjoys golfing, personal health/fitness, and traveling.
Jason officially joined AAI in 2011, although he has been close to the business for many years. Prior to joining AAI, Jason was with Raytheon in their Engineering Leadership Development Program working as an Operations Engineer, Supplier Quality Engineer, and Program Manager.
Jason holds both a B.S.E. in Naval Architecture & Marine Engineering and a M.Eng. in Concurrent Marine Design from the University of Michigan. While completing his Master's degree, Jason also became a fellow of the Tauber Institute of Global Operations program in the Ross School of Business. He recently completed the CPMR (Certified Professional Manufacturers Representative) certification in 2016.
Jim joined the Alexander Associates team in 1999. Prior to joining AAI, Jim worked for an AAI Customer and got to know Alex Goldis through this relationship. His engineering experience is in management and design of mechanical drive systems for sunroofs and garage door openers. Jim's previous role as Engineering Manager provided a knowledge of many commodities and manufacturing processes, leading to his success at AAI. Jim is a Spartan and has a Bachelor of Science degree in Engineering from Michigan State University.
Jim enjoys golfing, running, traveling, and spending time with family and friends.
Mike joined the AAI team in 2018 after spending 29 years in the manufacturing, automotive, food processing, and office furniture industries. Twenty years of that time was spent in technical sales and marketing as well as purchasing and program management leadership roles at a global steering systems manufacturer.
Mike holds Bachelor of Science in Mechanical Engineering and Master of Business Administration degrees from the University of Michigan.
Mike enjoys running, traveling, and spending time with family and friends.
Marco joined the AAI team in 2019, having previously worked in the Automotive Industry and Steel Distribution. Most recently, he worked as a Product Development Engineer at Ford. Marco’s education includes a BS and MS in Mechanical Engineering from Lawrence Technological University.
Outside of work, Marco enjoys mountain biking and spending time with family and friends.
Catherine joined the Alexander Associates team in July of 2010. Prior to her role as sales coordinator, Catherine worked as a political campaign manager and mortgage banker. Growing up in the Motor City, she has always been interested in the automotive industry. Catherine holds a Bachelor of Arts in Communication and Public Relations from Michigan State University.
Catherine’s free time is spent traveling, enjoying the outdoors, and spending time with family and friends.
Melissa joined the AAI Team in March of 2019. She has spent most of her career in the copier industry and two years working in the non-profit sector. Melissa holds a Bachelor of Science degree in Human Resources Management from Madonna University and is currently working on her Master of Science in Business Administration.
In her free time, Melissa enjoys reading, finding new adventures to do with her twin daughters and watching them play sports.
Cheryl has been a part of AAI since its founding in 1983, after earning a post-graduate degree from the University of Michigan. Responsibilities include accounting, payroll, retirement planning, and human resource management. Cheryl’s experience in building this Agency and understanding of the total Agency operations allow her to contribute in creating a well-functioning business entity that can concentrate all efforts on sales.